The Manifesto supported by our Partners

Humans and AI need to learn to communicate with each other. This calls for the development of human-centric design for AI Assistants. 

We want our applications not just to understand what people say, but also to make people feel understood. We want them not just to be secure, but also to make people feel safe.


A call for alignment

There are thousands of people working on building human-centric AI Assistants. But the world they live in is fragmented.


People use different job titles, workflows, terminologies, and technologies. This fragmentation stands in the way of accelerating the development of the field. It’s time to align.


The Manifesto

Those who sign The Manifesto support the following


We believe in a human-centric workflow in which a diverse team engages with the audience to ensure empathy and inclusivity.


In this workflow, AI Trainers, Conversation Designers, and Conversational Copywriters work together with clear responsibilities to unify elements of technology, psychology, and language. 


A broad adoption of this workflow and job titles develops standards that advance trust and communication between humans and AI at a global scale.

On AI Assistants, those who sign The Manifesto support the following


Human-centric AI Assistants are consistent in tone of voice and personality to advance trust. 


AI Assistants are inclusive in how they talk and in the way they respect people’s linguistic preferences. 


AI Assistants are living algorithmic entities that need people to continuously monitor, analyze, and improve their performance.


AI Assistants interface with people via chatbots, voice assistants, robots, wearables, and virtual beings. 


AI Assistants are our future conversational partners and we should therefore take responsibility to advance trust and communication between people and AI.  


The world of AI assistants is advancing quickly. The Manifesto needs to be a living document that is continually evolved with the support of our Foundation Board, our Advisory Committee, our Partners, Friends and Advisors and by stakeholders including representatives of universities, enterprises, technology companies, policy makers, and the people working towards making AI Assistants human-centric and successful. 

Adoption of The Manifesto achieves the following

When the field aligns on workflow, job titles, and responsibilities. The following will happen.


Together, these benefits increase liquidity in the market. They accelerate the growth of people working towards making AI Assistants successful and human-centric.


People know what to learn, can promote themselves more effectively and advance their careers faster.


Universities offer their students a better curriculum and a modern industry career perspective.


Organisations can source, hire, and onboard qualified people faster.


Technology companies know that there is a global workforce that’s ready to unlock the potential of their conversational AI technology.

People working in conversational AI, unite!


Our Advisors work with The CDI Foundation Board and Advisory Committee to discuss the state of the industry, track the adoption of the design standards, and update on important projects.

Our Advisors include:

Jon Stine

2020 — 2026

Portland, OR, USA
Executive Director at The Open Voice Network

Hans van Dam

2019 — 2025

Amsterdam, The Netherlands
Co-founder Conversation Design Insitute

Falene Mckena

2020 — 2026

Tel Aviv, Israel
Conversational AI Community

Peter Thomas

2022 — 2026

Melbourne, Australia

Board President and Chair, The CDI Foundation, and Director of FORWARD, RMIT University

Supporters of The Manifesto


Contribute to the adoption of human-centric design standards for AI Assistants