Our manifesto supported by partners and advisors

Humans and AI need to learn to communicate with each other. This calls for the recognition, development, and promotion of human-centric design for AI Assistants. 

Because not only should we focus on understanding what people say, we also want people to feel understood. And not only do we want our applications to be secure, we also want people to feel safe.


A call for alignment

There are thousands of people working towards human-centric AI Assistants. But the world they live in is fragmented.


People use different job titles, workflows, terminologies, and technologies. This fragmentation stands in the way of accelerating the development of the field. It’s time to align.


The Conversation Designer’s Manifesto

Signers of this manifesto support the following.


We believe in a human-centric workflow, in which a diverse team engages with the audience to ensure empathy and inclusivity.


In this workflow, AI Trainers, Conversation Designers, and Conversational Copywriters work together with clear responsibilities to unify elements of technology, psychology, and language. 


A broad adoption of this workflow and job titles develops standards that advance trust and communication between humans and AI at a global scale.

On AI Assistants, the signers of this manifesto support the following


Human-centric AI Assistants are consistent in tone of voice and personality to advance trust. 


AI Assistants are inclusive in how they talk and in the way they respect people’s linguistic preferences. 


AI Assistants are living algorithmic entities that need people to continuously monitor, analyze, and improve their performance.


AI Assistants interface with people via chatbots, voice assistants, robots, wearables, and virtual beings. 


AI Assistants are our future conversational partners and we should therefore take responsibility to advance trust and communication between people and AI.  


The world of AI Assistants is advancing quickly, this manifesto therefore needs to be a living document that is governed by an independent advisory board with representatives of universities, enterprises, technology companies, policy makers, and the actual people working towards making AI Assistants human-centric and successful. 

Adoption of this manifesto achieves the following

When the field aligns on workflow, job titles, and responsibilities. The following will happen.


Together, these benefits increase liquidity in the market. They accelerate the growth of people working towards making AI Assistants successful and human-centric.


People know what to learn, can promote themselves better, and advance their careers faster.


Universities offer their students better curriculum and a better career perspective.


Organisations can source, hire, and onboard qualified people faster.


Technology companies know that there is a global workforce that’s ready to unlock the potential of their conversational AI technology.

People working in conversational AI, unite!

Our advisory board

Members in our advisory board meet every quarter to discuss the state of the industry, track the adoption of the design standards, and update on important projects.

More members will be announced soon

Jon Stine

2020 — 2026

Portland, OR, USA
Executive Director at The Open Voice

Hans van Dam

2019 — 2025

Amsterdam, The Netherlands
Co-founder Conversation Design Insitute

Falene Mckena

2020 — 2026

Tel Aviv, Israel
Conversational AI Community

Peter Thomas

2022 — 2026

Melbourne, Australia
Director, FORWARD

Supporters of the manifesto


Contribute to the adoption of human-centric design standards for AI Assistants